Today I wanted to focus on the emails set out on your autoresponder and possibly encourage you to see that you have some or all these points so that you generate profitably with the use of emails to your subscribers…
Let’s say that a visitor to your site is interested on your product offer. Just what he was looking for! Now he is about to make a purchase and for some unexplained reason, at that very moment, something happens around your prospect buyer, maybe the doorbell or the phone rings, or the baby cries, anything can happen! And in a blink of an eye, this visitor exits your site and you now have lost your sale… have you?
Have you been prepared and have you had the foresight to use an autoresponder to capture your prospective buyer’s email address?
Utilizing an autoresponder that has the ability to capture an email address is not only smart but a ‘must’ if you want to build a list of subscribers for your business.
You can now follow-up with this visitor too and still make that sale once all is quiet and he is back at his computer!
Autoresponders not only answer your emails for you on autopilot, they are versatile and if you are creative you have the ability to transform this remarkable little tool to produce a continious flow of income from one casual customer alone.
So let’s get productive, shall we?
1. Whatever you are selling or informing your readers with… make sure you do some background research on the products or services you are going to provide them with – you MUST always portray yourself as a credible expert on your job so that you gain a good reputation amongst your subscribers. So now it’s time to… publish your newsletter.
2. Then publish another newsletter only for your affiliates. Here you can inform them of the current sales you promoting and selling and if you your affiliates wish to increase their commissions they too can use the promotional materials provided. Go beyond… give them tips and advise, show the techniques that they can use to increase their success.
3. Writing reviews on just about anything that you think might be of interest to them, i.e ebooks, a software product, a marketing business tool that you have found extremely productive, etc. It is so important to sincerely show your readers the pro’s and con’s on your reviews so that they see you as an expert on what you are doing so that they keep coming back for more. Don’t forget to put your affiliate link in your emails please!
4. This is my favourite tip by far… Article distribution is an excellent way to advertise your work! Writing and distributing is a very powerful tool to build your credibility with readers. It also brings traffic to your sites and brings an increase to your sales. We all know, for a good article you must have informative content and for this to be accomplished you need to take time for research to give value to the reader. The good news is that, if an editor sees this in your articles, they are more then likely to link up to you or add you to their resource box which contains a brief bio of you and the description of your services. It might also contain your autoresponder address too, a bonus! The trick here too is… if you have created various articles and they are all seperated on your autoresponder’s mailing lists… then create a master list in your autoresponder with all the titles of each article. Add this autoresponder address and a brief abstract, now promote your master list. Be clever and create your publishing guidelines so that your affiliates can now add their articles to your list. This is an excellent way to increasing the number of writers who now represent your article list taht will be set to go on and on and on…
5. Creating a mailing list with article writing. Telling them that you have just written a new article so that they may want to publish your article on their newsletter or website.
6. Use an advert to automate your sales process. Repeated exposure of your message has proven to increase sales effectively! Your ad must have your autoresponder’s address where the visitor will be exposed to the various marketing products or services you have on offer for them. Say for instance you have a product for sale, put testimonials on your autoresponder to show how spectacular the product is and add a detailed, enticing description of the product.
7. How about selling advertising space on your website, newsletter or your ezine? Distributing advertising costs… Set up an email to your list about information on this subject, giving them the rates and how to place an ad to all prospects’ email addresses. Then have your autoresponder follow this up. It can also send out notifications of any special deals you are currently offering.
8. Send out an email course to your subscribers. Say, each day the autoresponder will send out another lesson for you with good quality content and NO sales pitch! Why? Because your content alone will do all the selling for you! Content to be effective must have tips on the subject of that lesson. you can also, illustrate how the product on offer can benefit the reader by purchasing your product. Also, add a paragraph or two at the end of each lesson… enticing the reader to consider making the purchase.
9. Setting up an automated reminder about your services or products after the completion of your course. You may find that some subscribers tend to procrastinate about making a purchase and this might be the time where you can still make a sale. You can also add your link to program that you are affiliated with.
10. Emailing out FREE reports will give your readers an idea of what type of information service you can provide and also what type of quality is your service. This in itself will break or make your reputation so be careful… no sales pitch involved and your free reports should have good content.
I have 5 more tips for you… so if you are interested in getting these just ‘Subscribe Now To My Online Job Offer!’ and I will send them off to you in no time!
Always to Your Success,
Isabel Da Guerra WizAdClick
If your marketing campaigns are bringing in some sales but not the results you have hoped for, then it’s time for you to get out of the safe zone. If you want to produce runaway marketing campaigns, now is time to change from the tried and tested standard type of marketing techniques you have been accustomed to.
If you take a look across the globe at the marketing ‘powerhouse’ companies that are linked to house-hold brands and products, one can only conclude by saying that their success lies on a few secrets that a few know of. But rest assured there are not many of them around.
Points that we can learn from these,is that they do a very good job and their clients see results. They take the best of the best approach to marketing. They reach customers on a whole different level.
The difference here is their marketing efforts not just produce good results… they manage to catapult products into the public’s eye and hold them there. They have skillfully managed to bring in luster into their marketing campaigns that so often lacks on many of the advertising campaigns out there.
The end results is when sales are generated, it gives a positive impact on the company.
Taking the holistic approach in marketing or learning how to sell on multiple levels.
Even if a campaign is solid, a single product is often not enough to really sell it. It is bound to produce average marketing results and fall short of the luster if your company is not included in it. Take a look around you and notice how well known brands not only promote a product but also include the way of life and the company. The end result is ‘Image!’
Image and the perception that people have of it, is what turns average marketing in to ’successful marketing’. So when you see again a successful brand product that has the power to bring the customer to purchase, remember that the product and their makers are synonymous by design, not by chance.
For instance, how often have you heard friends or family members (or even you might be guilty of that too) say that they will buy a ‘brand name’ again because they have previously used it and felt very happy with? Did you notice? They do not mention the ‘exact’ current product on offer – they have generalized it! The brand has made the sale and a returning customer… Now that is success!
The choice is yours!
Don’t play it safe – take chances and test this for yourself. Some of the most successful marketing companies’ way of life is risk-taking. You need to veer off and not be like many marketing campaigns today who play it safe, their goal is to sell just the product, test this and the results will show you. If you play the cards right and take the holistic approach to advertising and even if your campaign is mediocre it can still produce positive results.
Look at these powerful commercials and advertisements and see if you can find how they have used these points and then copy them for yourself: they speak of the features the product has and make it appealing to the consumer’s logic [reason and logic], but then they go beyond this… they appeal to viewer’s emotions with the power of influence and you will now know that the holistic approach has made them successful with their marketing. Symbols, brands, logos that the consumer has recognized and trusted has made it all the more attractive. Hence success has knocked at their door.
So in conclusion, learn to sell on multiple levels. Not only the product, but add emotions and even the way of life.
While we want to believe that our lives are ruled by logic and the power of reason, this is not so in most cases. We are created to feel, emotions simply trigger us to react when our emotional chords are struck. The way we react sends us on the path we have chosen at that very moment… and this is a factor for you to keep in mind when advertising.
For you to succeed on your marketing efforts you need to reach your reader’s desires… it should be built on an emotional level. The reader should feel the desire to respond!
Why does a certain product sell better than another, because emotion is often the guide.
When advertising the logical way – ‘what you see is what you get’, when advertising campaigns simply explain the product or service and the reasons why they should purchase it, this only produces modest results. But if advertising campaigns have a different perspective, appealing to emotions, then you will see effective results.
To reach this level of effectiveness, which has proved to be a very successful tool and has been a close-guarded secret for the marketeting experts, it does need observation and some learning on your part.
Take a look around you… Hollywood blockbusters, food restaurant franchises, see how emotion sells.
Any decent product can be turned into a ‘needed’ item. Think passion! Does the brand of aftershave or perfume or the shampoo that you use really turn you into this ravishing person – logically the answer is ‘no’ but the power of emotional selling leads the person to believe otherwise….
Why, because we have triggered their emotions and emotions make them react. When people react on an emotional level, their subconscious minds tend to take over which in turn leads to a sale.
Using logic with emotional advertising campaigns can be a win-win situation. Imagine, if you reach a person on an emotional level you can also reach another by the use of logic, through a straight forward ‘what you see is what you get’ technique.
Lastly, developing the sense of goodwill or loyalty… When people feel good about the purchase of the product, even if it’s not necessarily of the best of its kind out there, if the emotional level is involved they are bound to return and buy again from you.
When you have mastered this, you have finally succeeded, congratulations!
The bottom line is… There are many secrets that make marketing campaigns great.
Reaching beyond the logical is just one of the tools used by marketing experts that know how to take a good product and turn it into an incredible seller.
There are many more tricks of the trade that business elite employ that others might not know about. When they are used, success is very likely to follow.
You have followed everything by the book – used the straightforward, marketing textbook strategies ever since you started. It has worked for you because product sales show it.
Even though you enjoy a steady growth and also some profitable returns, none of your campaigns have actually paid off in a huge way. You are still not a household name even though some of your products are more than worthy.
So what’s the problem?
Could it be that your marketing strategies are sound, but not spectacular?
The single angle vision – If you’re doing what you learned in school or are just following tried and tested practices you learned in the field, you are likely only appealing to consumers from a single angle. Rather than really reaching them and compelling them to act, you’re just sending them in the right direction. This can be effective, but it will fall short of helping drive products or services to the very top.
Just gather your thoughts for a moment…
Some of the best-known and biggest products on the market are not ‘necessarily’ the highest in quality or the best in value. Still, they manage to sell at an incredible pace even when better competition is out there. The marketers behind these products are likely employing strategies that are very different than yours. They are influencing and guiding people to purchase by targeting them at different levels.
Think beyond the textbook marketing strategy
There are secrets out that can turn your marketing efforts upside down in a very good way. When you think beyond the textbook and learn to reach people on multiple levels, your marketing efforts will not fall short.
Bringing The Holistic Measures Can Lead To Sales Results!
There is more to successful marketing than campaigns and packaging…
To truly lead a company and its products or services to the hight of success, holistic measures should be taken. The holistic of the business – from the company’s image right down to the point of advertising of it’s business, everything must click with the consumer.
Marketing efforts that really synchronize with consumers tend to reach them in ways that are seemingly subtle, but nonetheless, very powerful. Reaching out on a subconscious level, motivating them to act with their spending money.
Take for example, a restaurant chain that wants to launch a new ‘must try’ product draws on the image it has so carefully produced for its corporate name. If marketing has been successful in the past, the restaurant will be a trusted company in the minds of consumers and will often be enough to get consumers to give the new menu item a go.
But the restaurant will not rely on its image alone… It will take other measures to market the new product all to satisfy hunger or even putting a smile on people’s face. It might even choose to sell the item by selling an emotion with the food product by using a famous person in the commercials. These efforts do work in most cases because of the holistic approach that has been taken. Consumers will reason that the restaurant has a trusted image so its new product must be a good to purchase.
Learning how to market a product like these lead companies – from the corporate image right down to the item packaging itself takes study and skill.
When the secrets behind successful efforts are understood and studied, success will follow.
In conclusion – the work involved in uncovering this secret, it’s really worth your while when you see the end results - you should try it!
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